Zagg acquires Braven from Incipio

Zagg has introduced that it plans to amass Braven from Incipio Group, including the corporate’s premium rugged speaker lineup to its current product portfolio. Braven, which started as an unbiased speaker firm, was acquired by Incipio in 2013, though it continued to be run as a completely separate division with its unique branding. With its acquisition by Zagg, it seems Braven will transfer into the same place beneath the brand new father or mother firm, which additionally acquired Mophie in 2016 and continues to function it as a separate model. In accordance with the press launch, Zagg will purchase all mental property rights and product growth capabilities, together with Braven’s engineering and product design groups, whereas backing up Braven with Zagg’s retail, distribution, and provide chain strengths.
“As a number one cell life-style firm, at the moment’s announcement marks an necessary milestone for our firm,” mentioned Chris Ahern, CEO of Zagg. “Braven is a class creator and chief in expertise, and expands our home of manufacturers into new segments of the massive and rising audio class whereas leveraging our international distribution to quickly scale the corporate. Collectively, we look ahead to persevering with the Braven model heritage of creating intelligently designed merchandise with cutting-edge innovation and craftsmanship that can thrill even probably the most demanding out of doors adventurers and audio lovers.” The phrases of the acquisition haven't been disclosed.

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