What is Voice of Customer (VoC)?

In recent years, the term Voice of the Customer has been trending online. But do we know what the phrase means and how the voice is captured?
In today’s market, customer needs and demands are always changing. And thanks to digitization, customer expectations are also higher than they were a decade ago. Companies and brands are taking the initiative to invest in voice of the customer tools and programs to help them keep up with these high expectations.
So, what is Voice of Customer (VoC)? To understand what VoC is, its purpose, and its importance to businesses today, keep reading this article. 
Source: https://www.entrepreneurshipsecret.com/voice-of-customer/