Brands know that communicating with their customers has a direct impact on the overall growth of their businesses. That’s why they continuously explore various channels of making contact with their clientele.
Short message service (SMS) or text messaging is, by far, one of the most effective methods of doing so. There are more than 292 million people in North America that make use of SMS, and companies that ignore this statistic do so at their own peril.
The potential revenue that can be gained from mobile phone users simply cannot be ignored, which is why SMS campaigns have become integral to almost every business's marketing strategy.
But what is SMS marketing? It is the use of text messaging to engage with a brand’s target audience by sending promotional materials such as special offers, sales deals, and loyalty rewards. Customers can consent to receive SMS marketing offers over the phone, at the physical store, or on the brand’s website. Once an individual has given their permission to receive text messages, they become part of that business’s database of clients.

Source: https://www.entrepreneurshipsecret.com/sms-marketing/