The digital world has long stepped over the lack of content. There is so much information on the web that users do not always have enough time to check it all. Therefore, the task of any company is to technologically deliver relevant content to its target audience without taking a lot of their time.
People want to receive the information that matters to them while driving, working out at the gym, or while walking in the park. But this is not the only reason for businesses to make podcasting a part of their digital marketing strategy. Keep reading this post to know what a podcast is, what functions it performs, what its practical value for the business is and how to start a podcast.

Source: https://www.entrepreneurshipsecret.com/power-of-podcasting-in-marketing/