One lesson we all should learn as entrepreneurs from the viral burial of Obi Cubana's mother is the power of social influencers.
The one reason the burial went viral was because of the amount of social influence those celebrities at the event had, let’s take Cubana Chief Priest as an instance Chief Priest has about 2 million-plus follows on Instagram along that's a lot of influence.
As business people, we should learn how to leverage influencer marketing in our marketing activities.  Before the burial went viral, Obi Cubana had about 780k follows on Instagram as the burial went viral Obi Cubana had 1 million followers, and still counting, his Instagram account was instantly verified.
Source: https://www.entrepreneurshipsecret.com/social-influencer/