Starting a business in the twenty-first century is both easier and more complicated than ever before. Easier, because you can start marketing yourself as a business online immediately, with instant access to billions of people. More complicated, because almost every market is saturated.  
Small businesses looking for financing almost always experience the latter. How do you go about getting finance when there are so many other companies like yours applying for limited funds?
Source: https://www.entrepreneurshipsecret.com/small-business-debt/