Having a solid understanding of your customer journey is vital to your business success. Not only does your customer journey impact your ability to attract new customers, but it helps to foster customer loyalty and boost retention.
Your customer journey is a roadmap of each experience your customers will go through when they interact with your brand. This doesn’t just focus on a single part of the experience, such as the buying stage, but looks at the complete experience from beginning to end.
If you don’t understand your customer journey, how can you expect to optimise it? Making improvements to the way customers interact with you can increase revenue, boost customer satisfaction and encourage repeat business. We are looking at the best techniques and tools to understand your customer journey.
Source: https://www.entrepreneurshipsecret.com/customer-journey/