How Color and Typography Affect Your Brand (Hannah)

When it comes to your website, brand, and logo, the details matter. Your website is the portal to your business, you want it to look perfect and to be cohesive but you should match that dedication to each detail of your company, including the brand and logo.
Does the typography and color you use in your logo match your site? Do the font and color match your brand? Color and text affect our psychology, so it is important to know how yours affects your audience.