There was a time when a firm was expected to present an image that was dignified, stoic, and professional. A law office was supposed to be a quiet and serious place, and business was conducted accordingly.
Current circumstances in the legal services market demand a more creative approach to success. Your firm must find a way to stand out from the rest of the crowd and be desirable to potential clients. 
Organizational Setup 
The organization of your law team becomes more and more important as your firm grows. Twenty lawyers, all acting with complete independence and autonomy, are much less effective than 20 lawyers who all share the same company mission and have specific company expectations.
Source: https://www.entrepreneurshipsecret.com/how-to-run-a-law-firm/