How Should Real Estate Agents Market Themselves

Creating an effective marketing strategy isn’t easy, especially if you don’t know where to begin.  An important thing a lot of people don’t do when marketing their business (but should) is thinking less about what to DO and more about what to BE.
There's plenty of names in the phone book or on Zillow that people can call to show them houses, but you do more than show them homes. You're a resource. People need to know that you can guide them, answer their questions, provide recommendations, and everything else they need during the home-buying process.
Let’s look at some of the best ways to show prospective customers what you can do, starting with perhaps the most important.