Do you run an e-commerce website? Or perhaps, you're running an online magazine intending to command a global audience? Either way, your website requires a solid SEO strategy to boost your content's visibility and lend authority.
In today's digital landscape, Google's algorithms and bots are powered with highly sophisticated artificial intelligence (AI) based solutions. It has enhanced Google's ability to detect quality engagement and authority building measures. Abusing SEO strategies or spamming your content with long-tail keywords will no longer work.
If you want to build a strong SEO strategy, you must pay close attention to backlinks. They play an instrumental role in making a website competitive and building authority. They serve the purpose of redirecting users from one website to another.
Source: https://www.entrepreneurshipsecret.com/what-are-backlinks/