Branding is all about creating a strong, positive identity for your business and being able to apply that trustworthy identity to your products which are, in turn, more likely to sell. If the public can’t trust your business or aren’t familiar with your brand, then they maybe a little more dubious about using your services.
Branding takes time, there’s no doubt about it. But the more you invest in the branding of your company and its reputation, the more likely you are to stand apart from your competitors. If you’re still looking for ways for potential customers to trust your brand, read on for some simple yet effective business branding ideas you might not have thought of. 
Source: https://www.entrepreneurshipsecret.com/branding-ideas/