Any business, regardless of what industry it’s in, needs a customer relationship management software. A CRM not only helps to identify new prospects and leads, but also allows for efficient relationship management with existing customers.
A customer relationship management software does it all. It can be a CRM to manage your sales or database for every prospect, lead, and customer interaction. It also gives your sales team the power to manage marketing campaigns better through customer segmentation.
Source:https://www.entrepreneurshipsecret.com/benefits-of-using-crm-tools/