Contrary to what you might read online, digital marketing is neither free nor easy. Even when the web was young, ranking on a results page required the right knowledge and resources to convince search engines that content was relevant and valuable; today, search engines are much more complex and consumers are savvier about marketing practices, so you certainly need top-of-the-line services to make your brand messages visible in the digital space.

These days, there is a near-infinite amount of digital marketing resources available to keep up with business demand — but in truth, successful digital marketing is composed of only six elements:

Source: https://www.entrepreneurshipsecret.com/digital-marketing/