Each day the news is filled with stories of some of our generation's most successful businesses facing some of the toughest challenges. A business crisis is not always predictable, nor are they controllable, yet if mishandled, they have the power to shut your doors forever. 

The general public is a fickle beast, and they will turn and run at the first signs of instability. And while you are unable to predict the type of crisis you will face, you can be prepared as to how you will respond. Let's take a quick look at how creating a response plan ahead of time can help save you and your company a significant headache.