In 2018, American consumers spent USD 517.36 billion shopping online according to the U.S. Department of Commerce. Retail eCommerce sales globally, on the other hand, stood at USD 2.8 trillion during the same year according to the market research firm eMarketer.
As emerging economies mature and digital technologies become more pervasive globally, eCommerce sales worldwide are only expected to grow even further, with some estimates pegging the figure to reach a staggering USD 4.9 billion in 2021.