Decades ago, businesses relied on print marketing.  Without the World Wide Web to disseminate millions of web pages in real time, how did marketing campaigns succeed?!  The question is a bit tongue-in-cheek;  obviously, traditional tenets of marketing must be satiated despite actual platforms used to spread awareness.
A brand’s message must be consistent across all channels of marketing.  Therefore, a company’s Twitter handle, though used differently, must resemble impressions made through direct mailers.  A sales flyer should make a reader feel the same way toward a brand that a Facebook page does.
Print marketing must match the pursuits of digital properties, and here are three crucial reasons why it’s so.
Source: https://www.entrepreneurshipsecret.com/3-reasons-your-print-marketing-collateral-must-match-your-digital-marketing/