Out-of-date SEO copywriting techniques, like stuffing pages with keywords, just won’t cut it with Google anymore. So, how can you achieve search engine optimisation without using what used to be called SEO?
In April this year, Google released an update – called ‘Penguin’ – aimed at bringing an end to so-called ‘black hat’ SEO techniques. These commonplace tricks were as old as the (e)book: cramming in as many keywords as possible into each page, cultivating chains of artificial links (link-farming), or duplicating the same content in different areas of a site.
Nowadays, you’re more likely to be banished to the SEO wilderness – aka, ranked more than 10 pages down by Google – for trying any of these dark arts.
Source: https://www.entrepreneurshipsecret.com/ways-to-boost-your-businesss-web-traffic/