The big place where the small business owner can beat out the big businesses is their ability to have the owner of the business being adept at advocating personally. In small businesses, brand building and brand escalation start with and is powered by you! So how can you utilize, well, yourself to help your brand grow and succeed?

When my husband started working for a local casino, he had never met the owner. He met many patrons and the HR department of course, but he never met the owner.