One of the mistakes that product developers make, especially in the technology industry, is that they design their products not for the average everyday person but for the passionate technology geek who gets excited by them.
These products will be loved by the “early adopters” because they are interested in having the newest thing and showing the world how cool it is. However, they won’t necessarily be picked up by the average person who simply uses technology as a way to solve a need or make their lives easier.
Source: https://www.entrepreneurshipsecret.com/products-for-the-masses/