Appearance matters when it comes to selling products. Research has proven that handsomely packaged products affect emotions in a positive way, which, in turn, influences a person’s buying behavior. On the other hand, unattractive product packaging triggers brain regions associated with negative emotions.
However, product packaging is not just about attractive presentation but also about protecting the product inside, especially if you’re talking about e-commerce parcels. Other than having good design, packaging should also be lightweight and durable or, in other words, fulfillment-friendly.
Source: https://www.entrepreneurshipsecret.com/friendly-product-packaging/