The most important thing to remember when promoting your business news is that it will be read by potential customers. It must never be confused with search engine optimisation (SEO) which is designed to appeal solely to search engines to guide traffic to your website.
Business news relevant to your organisation is simply to promote your business to actual human beings. 

Source: https://www.entrepreneurshipsecret.com/ways-to-promote-your-business-news-online/