It is very important for all businesses to have a conversion-friendly website to boost conversion rates. In such a tech-savvy world, it has become essential for businesses to have a presence on the World Wide Web and therefore a website is crucial to reach vast audiences and improve sales.
But just having a site is not enough; it needs to be designed properly to attract consumers and it needs to have unique, high quality content for search engine optimisation.
Source: https://www.entrepreneurshipsecret.com/web-design-tips-to-double-your-conversion-rate/