Email marketers have a number of concerns when it comes to running a successful email marketing campaign. The first thing to do, obviously, is create an attractive landing page in order to build your email list. A lot of effort should also go into optimizing the email copies you’re sending out to the subscribers in order to increase conversion rates.
Note: The importance of memorable business numbers for the image of a company cannot be over emphasize as it helps to increase the response rate of the target audience since they can easily remember the numbers. I'll throw more light on how to conduct A/B Testing to get memorable business numbers in my future post.
You might have already heard of A/B testing being used for websites, but did you know that it’s just as useful when used for email marketing campaigns?