Is branding really essential for small businesses?
Can branding add value to the marketing strategy of small business owners? Can an entrepreneur brand a small business on a shoestring budget? These are the issues I will be treating today.
It’s no longer news that there are lots of false information about branding out there. Furthermore, most small business owners have the perception that branding is only for big corporations with millions of dollars in advertising budget. Actually, it was once so but not anymore. Branding techniques are evolving by the day. Gone are the days when branding is only for big corporations.