In today’s business climate, the importance of a company’s reputation cannot be overstated. This is especially true of a company’s online reputation. With dozens of other businesses competing for your customers and a wealth of online resources available to them, you simply can’t afford harmful press, negative reviews, or even a lack of online presence.

Let’s take a better look at the importance of reputation in business, the benefits of having a good reputation, how to audit and clean up your online reputation, and how you can use online reputation management tools to help both now and moving forward.