Today, we shall look at critical inputs that inform pricing decisions. In the long run, no company can survive that cannot cover costs. As we noted in our last post, accountants are particular about costs because they know that costs must be recovered for a firm to stay afloat. Even marketers are aware of the fact that costs set the floor below which prices must not fall.
Read more: https://www.entrepreneurshipsecret.com/the-steps-involved-in-pricing-decision-making/