You’ve registered for your first trade show. Youve invited people through various online ticketing software, You’ve gathered your collateral. You’ve dusted off your suit. You’re armed with a stack of business cards, fistfuls of pens, and a tablecloth with a vinyl company sign. Bring on the customers! Right? …Not so fast.
Trade show exhibits have come a long way since your college career fair. But the great news is, having a successful trade show booth doesn’t have to cost a lot, and you don’t have to install pyrotechnics to get your target customers’ attention. Here are 5 trade show exhibit tips that will help drive business to your booth without breaking the bank.