The growth of service markets in many countries has been phenomenal in recent years.
Service industries of course include a myriad of different types of markets ranging from, for example, financial services such as banks, building societies, insurance companies, and so on through to holidays, fast good, management consultancy, cleaning services, etc. It is now recognized that service products have compared to their physical product counterparts, a number of characteristics which are different.
For example, services marketing differs because service products are largely intangible compared to physical products.
Read more: https://www.entrepreneurshipsecret.com/how-you-can-successfully-market-your-services/