5 Important Things Every Startup Pitch Should Include

A startup pitch is the foremost and intrinsic step to give your business plan a concrete form. A startup pitch or elevator pitch will be a major determinant of the course your startup takes thenceforward. So it’s quite necessary to plan out your pitch elaborately and effectively. A proper pitch will lubricate the wheels of motion for your startup’s success, while a pitch that fails to stir up any interest among your investors will not help matters at all.
A startup pitch can be in the form of a brief speech, a presentation or even a written or printed overview. Whatever the form, it needs to spell out precisely and what you aim to achieve and how you plan to go about it. Given below are the top five things than an elevator pitch should include:
Describing the problem
Every startup should intend to solve a problem or need of the people. You need to be clear about what particular need of the consumers your company is aiming to fulfill, and stress on why you chose that particular area of interest. You can't build up a viable business unless you're clear about which problem or need faced by people you're intending to address.
So you need to state properly and describe the problem involved, the scope for solving that problem and convincing the investors your startup can successful exploit that problem and earn great returns.
Emphasising the solution
After the problem is discussed, it doesn't need a genius to figure out what comes next: the solution. Discuss your strategies in brief: the aspects you intend to focus on, the factors that will contribute to your advantage and an overview of your modus operandi.
Startup pitches often start right from the solution, but summarising the problem first will always give a much clearer picture of how you are intending to go about solving the problem discussed. Emphasising the solution is the most integral part of your elevator pitch and the primary aspect aspect in determining the overall impression of your pitch.
Knowing your potential customers
Whether your business is an absolute win-win or a total shipwreck depends on the people who will ultimately buy your products or services. So you need to recognise your target consumer group, be familiar with its behaviour patterns and preferences. Describing the problem and your solution also involves stating who exactly is facing the problem and how is the solution going to be catered to them.
You need to be very specific about who your potential customers are, and how you intend to reach out to them. Try to illustrate using figures and charts. Focus on their spending habits, consumption patterns and other relevant information.

Image Courtesy: The Next Web
Bringing together a solid team
A great working plan is the backbone of a successful business, but so is a skilled and reliable team. So it's necessary that your elevator pitch makes valid arguments as to why you and your team are the right people to execute what you have in mind.
Under the right leadership, a small business can progress and go a long way. So your pitch should give that very impression. Also, make sure it is known that the team you have comprises of people with the right expertise and know-how.
Raising your finances
The fifth significant point is about what makes business impossible if not present in the right amount: money. The pitch will hardly be a convincing one if you don't emphasise your sources of capital. The more credible the revenue sources, the more plausible is your elevator pitch.
It's better if you go into a little detail, mentioning different revenue streams over the various phases as your business gradually expands. You can also provide a comparative analysis showing prices of your competitors and emphasise on why people should choose your product over them.
The five points elaborated above are necessary to be included in your start-up pitch. There are a lot more aspects you can focus on, but make sure you don't digress or it might render your pitch ineffective. You can focus more on the ongoing competition and your schedule or milestones. Your startup pitch will determine whether your ideas can take a concrete form, and plan it meticulously and give it your best shot!
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