Competition for Personal Loans Continues to Heat Up - LendIt News

In less than a decade personal loans have gone from a niche and relatively unpopular product to one of the most competitive markets in all of lending. The online lending platforms prompted this resurgence but now many banks have entered the fray. The Wall Street journal reports that 1.26 billion direct mail solicitations were sent out for personal loans in the first half of the year. This has helped make personal loans one of the fastest growing lending segments. Source.