Apple Responds to U.S. Home Committee on Power and Commerce: 'The Buyer is Not Our Product'

Final month, the U.S. Home Committee on Power and Commerce despatched letters to Apple and Google father or mother firm Alphabet with 16 multi-part questions on how the businesses deal with buyer knowledge.

Apple has since responded to the letter, reiterating the corporate's perception that "privateness is a elementary human proper" and that it purposely designs its services to reduce its assortment of buyer knowledge.

Timothy Powderly, Director of Federal Authorities Affairs at Apple, responded on behalf of Apple CEO Tim Prepare dinner:

Pricey Mr. Chairman:

Thanks in your inquiry concerning the capabilities of Apple iPhone gadgets. Not all expertise corporations function in the identical method— in reality, the enterprise fashions and knowledge assortment and use practices are sometimes radically completely different from each other. Apple’s philosophy and method to buyer knowledge differs from many different corporations on these necessary points.

We consider privateness is a elementary human proper and purposely design our services to reduce our assortment of buyer knowledge. Once we do accumulate knowledge, we’re clear about it and work to disassociate it from the person. We make the most of on machine processing to reduce knowledge assortment by Apple. The client isn't our product, and our enterprise mannequin doesn't rely upon gathering huge quantities of personally identifiable info to complement focused profiles marketed to advertisers.

As a result of we strongly consider the client ought to management their private info and the way in which it’s used, we offer numerous simply accessible assets on our web site in order that they will make sensible decisions. Most of your questions are addressed in public-facing paperwork resembling our privateness web site, which might be discovered at www.apple.com/privateness. As well as, we lately answered related questions from Senator Charles Grassley, and our responses can be found on-line.

Innovation at Apple means designing a brand new services or products with buyer privateness as a key component of design, and never an obligation. We hope that the responses beneath are useful in understanding these matters and clarify Apple’s place that clients are entitled to transparency, alternative, and management over their private info. We'd be happy to temporary Committee workers at your comfort.

Apple offered detailed responses to all 16 questions, and background info on location companies, in its full-length letter.

Apple's Response to U.S. Home Power and Commerce Committee Questions on Private Information Assortment by MacRumors on Scribd

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