Seeking to reboot digital efforts, Nordstrom faucets Edmond Mesrobian as new CTO – GeekWire

Edmond Mesrobian. (Nordstrom Picture)

Nordstrom is doubling down on its know-how efforts, naming Edmond Mesrobian because the retailer’s new chief know-how officer.

A veteran of grocery retailer Tesco and on-line journey large Expedia, Mesrobian is charged with serving to Nordstrom bolster its digital technique and buyer engagement efforts.

“After an in depth search, we're excited to have Edmond be a part of our government crew as chief know-how officer,” stated Blake Nordstrom, co-president of Nordstrom, in an announcement. “Edmond is a seasoned know-how knowledgeable, and has contributed to the expansion of retail, high-tech and internet-based companies for almost three many years. As our business and prospects evolve, Edmond will assist us proceed to remodel our enterprise so we are able to ship the very best expertise to our prospects, nonetheless they select to buy with us.”

Nordstrom’s digital efforts have gone by means of some matches and begins through the years, and the long-lasting Seattle retailer is dealing with further challenges from subsequent door neighbor Amazon, which is more and more transferring into the style and attire enterprise.

Mesrobian, who additionally beforehand held a stint as CTO at Seattle-based RealNetworks, replaces Kumar Srinivasan, who left the corporate after lower than a yr in January 2017.

Final month at an investor occasion in Los Angeles, the corporate declared that it's rolling out a plan to turn out to be the “finest style retailer in a digital world.”

Can Mesrobian assist Nordstrom navigate that tough path? Solely time will inform.

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