Reebok's new tech-infused sports activities bra reacts to motion

Backside line: Reebok's newest options simply seven items of cloth to create a "barely-there" really feel, counting on superior know-how somewhat than further materials to create help.

Sports activities bras are designed to offer management by way of compression, a fascinating attribute when lively however not a lot while you’re not. Maybe know-how can play a task in designing an answer that affords the very best of each worlds?

That’s the aim behind Reebok’s new PureMove bra. The activewear includes a substance referred to as Shear Thickening Fluid that robotically adjusts to movement. When at relaxation, it assumes a liquid-like state but when subjected to movement or excessive velocity (like throughout an intense exercise), it stiffens right into a stable.

The concept is that, whereas at relaxation or when doing informal actions, the bra will permit for extra motion so that you gained’t continuously really feel as in case you are being constricted. Hop right into a exercise the place further help is desired, nonetheless, and the bra’s materials will tighten up, offering the help the wearer calls for.

Reebok’s improvement course of spanned greater than three years and concerned intensive testing with assist from the College of Delaware. Chemical engineers on the college invented the substance greater than a decade in the past; it has since been utilized in every thing from Kevlar physique armor to NASA spacesuits.

Reebok’s PureMove bra shall be provided in 10 totally different sizes starting from XS to XXL when it goes on sale August 17 on Reebok’s web site. Retail availability begins August 30 with pricing set at $60.

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