Consumers want businesses to have more human-like AI

48 percent of respondents say the opportunity to be able to delegate tasks to an electronic personal assistant is exciting, with another 46 percent believing it will enhance their quality of life.

Despite consumers wanting AI to have human attributes like similar voice (62%) and the ability to understand emotions (57%), they also find them “creepy” and do not want them to appear human.

More than half (52%) of customers are not comfortable when AI is set up to look like a person. The report also finds that two-thirds of consumers (66%) would like to be made aware when companies are enabling interactions via AI.

Some companies, such as Google and Microsoft, have committed themselves to ensuring their AIs identify themselves as such to a human at the beginning of an interaction. Lawmakers are considering legislation to make this a legal obligation.

The research surveyed 10,000 consumers and more than 500 executives at leading organisations across 10 global markets.

You can find a full copy of “The Secret to Winning Customers’ Hearts with AI” here.

What are your thoughts on the results of the report? Let us know in the comments.

Source artificialintelligence-news

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