The way that businesses interact with their customers has changed drastically over the years and companies have to make adjustments to the way they work and promote the business.
Although social media platforms such as Facebook and Twitter are proving to be very popular, they are closely followed by the use of online networking and search engine optimisation that can help to promote almost any business.
These radical changes have also had an impact on traditional means of PR as companies do no longer have to distribute many press releases to journalists in the hope that they will be published.
Source: https://www.entrepreneurshipsecret.com/free-pr-distribution/