The Whopper to explain net neutrality and why it is good?

 


Burger King is infamous for going to war against freedom and conservative causes.

Now, the fast-food chain has released a bizarre ad using the Whopper to explain net neutrality (NN) and why it is a good idea.

The NN fight is over, at least for now. Burger King, though, in a move that seems to be akin to beating your head against a wall, has spent advertising dollars keeping up the fight.

The ad shows customers ordering food at the counter. Employees explain that the faster you want your Whopper, the more you have to pay. The weird advertisement is a video. It uses a metaphor to explain to unsuspecting customers (actors?) what the web (food ordering) would be like if it had fast lanes and slow lanes, where operators can prioritize some content over others and at different speeds. It is a real, if not ludicrous, fear in the minds of NN advocates, who are still seething after the FCC under Chairman Ajit Pai last month eliminated the government’s open internet rules.

Statement from Christie-Lee McNally, Executive Director of Free Our Internet, on the net neutrality video released by @BurgerKing today: https://t.co/ifD4wHcS0spic.twitter.com/oHhzONedz9

— Free Our Internet (@Free_Our_Net) January 24, 2018

False and disturbing. This isn’t how net neutrality worked. This is just people paying more for a higher quality service. Every airline does this https://t.co/GOQQ1P92jn

— Jack Posobiec (@JackPosobiec) January 24, 2018
Burger King did not weigh in at the FCC in 2015 when it wrote the net neutrality legislation that the agency’s Republican leaders later scrapped in December. Burger King has not filed a lawsuit to challenge the repeal. A spokeswoman declined to say Wednesday if it would launch or join one later.

What Burger King either doesn’t understand nor consider is that they have made the important point to the savvy consumer that NN kills freedom. Hypothetically, if a Burger King customer doesn’t want to pay more for their food in order to get it faster, they could simply go across the street to In-N-Out for a Double Double. They’re better anyway.