Music composer & singer Avadhoot Gupte and Godrej Expert Rich Crème hair colour, has finally unveiled the first-ever crowdsourced Ganesh aarti. This initiative for which Avadhoot and Godrej Expert Rich Crème hair colour collaborated, started 9 days back just before Ganesh Chaturthi.

On the occasion of Ganeshotsav, Avadhoot Gupte uploaded a video on his Instagram and Twitter profile encouraging viewers to contribute towards the lyrics for Bappa’s new aarti that he would compose in association with Godrej Expert Rich Crème hair colour.  Giving an example to create aartis, Avadhoot designed a line of his own; “Life ko rangon se bharne tu aaya, sabka tu deva, sabka tu deva” – You have come to fill our lives with colours, you are the God of everyone. For the new aarti, people shared lyrics in the form of praises for Lord Ganesha, through social media platforms like Instagram, Facebook and Twitter.

Commenting on the initiative with Godrej Expert Rich Crème and new avatar of Ganesh aarti, Avadhoot Gupte, said, “For many years, Ganeshotsav has been a festival that traditionally brought people together to celebrate Lord Ganesha. This year, I and Godrej Expert Rich Crème hair colour, thought of doing something different by creating a new version of Ganesh aarti. However, this new aarti had to be made in connection with the traditional belief of this festival which is uniting the people. Thus, we decided to crowdsource lyrics of the aarti and encouraged patrons to share praises of Lord Ganesha and welcome him in a new way this year. We received an amazing response from people and it was heartening to see their creativity and enthusiasm. The new aarti will definitely add more colour to the festivities of Ganeshotsav.”

Speaking on the first-ever crowdsourced Ganesh aarti, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL), said, “As a brand, Godrej Expert Rich Crème has been an expert of accessible hair transformation. Not only in our offerings, but also the consumer initiatives taken by us are unique. Ganeshotsav is one of the biggest festivals celebrated in Maharashtra and across India.  Through Godrej Expert Rich Crème initiative of creating the first crowdsourced Ganesh aarti, we made this festival a memorable and engaging one for people.  The aarti composed by Avadhoot Gupte, which include lyrics contributed by people from across the country, has come out well resonating the colourful festivities of Ganeshotsav.”

In addition to the crowd-sourced Ganesh aarti, Godrej Expert Rich Crème is running another interesting initiative making the festive season more colourful. It is giving people an opportunity to attend special VIP aarti at the biggest Ganesh pandals of Maharashtra. On buying Godrej Expert Rich Crème, people just need to SMS the 10-digit code on the inner sachet to 7359021040 and 10 lucky winners will get to attend the special aarti along with their families.