Balaji Telefilms has awarded the social media mandate for its upcoming film Dream Girl to TheSmallBigIdea. The agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on 13th September 2019 across India. The win was followed by the successful launch of the movie title that was strategized and executed by TheSmallBigIdea earlier in November 2018.

TheSmallBigIdea has previously promoted movies such as Badhaai Ho, Junglee, Judgementall Hai Kya and Jabariya Jodi

The mandate includes managing the movie’s social media strategy right from the release of the title to the movie. The agency will be responsible for conceptualizing and implementing social media campaigns across Facebook, Twitter and Instagram. TheSmallBigIdea will also collaborate with Balaji Telefilms to strategize and execute video concepts with Ayushmann Khurrana to create engagements and interactions across social media platforms.

The agency will work towards the objective of showcasing ‘Dream Girl’ as the ‘Comedy Movie of the Year’.

Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said, “We're thrilled to work with Balaji Telefilms for the third time in a row this year. This is the second Ayushmann Khurrana film that we are working on, and like all his films, the plot is as interesting as it gets. We are working with the team at Balaji Telefilms to create content that brings the audiences closer to the wonderfully crafted characters of the movie. It’s a golden phase for cinema and everyone aligned with it, where great storylines make great films. The team at TSBI is proud to play a small part in this.”

TheSmallBigIdea has previously promoted movies such as ‘Badhaai Ho’, ‘Junglee’, ‘Judgementall Hai Kya’ and ‘Jabariya Jodi’ to name a few.

TheSmallBigIdea provides services such as Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services. Recognized for their propriety creative-tech tool ACE, ‘The Small Big Idea’ has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data.