The automotive march into Africa has taken another major step with the launch of six Fiat model lines onto showroom floors ahead of the the Tafraoui - Oran plant construction phase that will be completed by August 2023.
Fiat is a part of the Stellantis Group stable and Olivier François, Fiat brand CEO, says: “We celebrate the return to Algeria of Fiat: an iconic brand with one of the five longest automotive traditions in the world. Since 1899 our brand's mission hasn’t changed: providing accessible, intelligent answers to each customer’s mobility needs.
“The 500 Hybrid will be the first Fiat to be built here followed rapidly by the Doblò and, in a few years, a brand-new model - now still in the hands of our designers - will also be produced in Algeria.”
“Supporting the Fiat project and hence, the development of the automotive ecosystem in Algeria has an historical symbolism that reflects the long-lasting good relations between the two countries. By combining our efforts, this project will become a benchmark in terms of integrability and complementarity. Currently, we are conducting a study in the factory which is likely to open up great horizons to go beyond the primary ambitions,” says Ali Aoun, Minister of Industry and Pharmaceutical Production.
Today, Algeria is positioned as one of the key contributors to Stellantis Middle East and Africa (MEA) Dare Forward 2030 strategic plan. This launch of Fiat brand will pave the way to achieve Stellantis MEA ambition to reach 1-million vehicles sold in the region by 2030 with 70% regional production autonomy bringing us closer to customers’ needs.
The Tafraoui - Oran plant construction phase will be completed by August 2023 and production for the first Fiat 500 is planned by end 2023. By 2026, it will create nearly 2,000 new local positions, reach a localisation rate of more than 30%, a production capacity of 90 000 vehicles a year and ultimately produce four Fiat models..
“Stellantis is committed to Algeria and will provide its extensive global and regional know-how in terms of manufacturing and commercial performance. We are bringing this expertise at the service of the Fiat project in Algeria to deliver state-of-the-art manufacturing and best-in-class commercial services to ensure the best customer experience in the market. I would like to thank the Algerian authorities, our local partners and the teams who are working extensively to make the Fiat Project in Algeria possible!” says Samir Cherfan, Chief Operating Officer, Stellantis Middle East and Africa.
The upcoming carlines:
Fiat 500 Hybrid
- The iconic city car was the first step in Fiat’s electrification journey and today is the first hybrid vehicle in Algeria.
- Available in the hatchback version, powered by a 1,0-litre 3-cylinder engine which delivers 70 HP, it reduces CO2 consumption and emissions by up to 20%.
- The “Dolcevita” opening edition will come in the three colors of the Italian and Algerian flag: Rugiada Green, Gelato White and Passione Red.
Fiat 500X
- The compact SUV with Italian style, offering peace of mind and safety at the wheel.
- State-of-the-art connectivity is provided by Uconnect 7" HD LIVE touchscreen, with Apple CarPlay integration and Android AutoTM compatibility.
- Available in two versions: entry level and top of the range with a 1.4 petrol 140 HP engine complete with dual-clutch transmission.
Fiat Tipo
- The Fiat family mover is the ideal car for families, looking for a functional car to meet every day travel needs.
- Tipo is a car to go anywhere, from city centers to trips out of town.
- It is available in the sedan body and equipped with a 1.6 etorq 110 HP automatic transmission.
Fiat Doblò
- Versatile, spacious, flexible and fit for everyone’s needs, the Doblò offers innovative and ingenious solutions to improve everyday driving.
- The vehicle suits all the demands of professional workers, with a touch of Italian ingenuity.
- It comes as a van equipped with a 1.6 HDI 90 HP engine with manual transmission.
- With a load capacity up to 1 ton, it is perfectly suited for any daily mission.
Fiat Scudo
- The Scudo is a stress-free partner for any worker.
- As a van for true professionals with the comfort of a car, it comes with a 2.0 HDI 150 HP manual transmission engine.
- With a load capacity up to 1.4 tons, it offers modularity at its best with no compromise.
Fiat Ducato
- Ducato embodies 40 years of leadership and success in the LCV sector.
- A model that combines excellent characteristics of scope, volume, efficiency, flexibility technology, onboard comfort, safety and performance. With an eye for style.
- The 2.2 diesel 140 HP manual transmission engine powers a van with best-in-class load capacity: up to 2.2 tons.
African automotive trade and investment will form a major part of the Intra-Africa Trade Fair being held later this year in Abidjan where the Africa Automotive Show will outline some of the plans to grow the entire region as a major market.
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