The torial story
Konrad Schwingenstein is a former partner at the Süddeutsche publishing house, and is fascinated
by the new ways of creating media - quickly and efficiently. In the
communications agency Bloom he found his first ally, and torial was founded.
torial is non-profit, a project of the Schwingenstein Foundation. It is for journalism and consists of
journalists. We have no business interests in or intentions with our user's data.
torial is a pioneer. We recognized that while the web has had a tremendous impact on journalism,
it also offers great opportunities. It is our intention to capitalize on these opportunities to create
concrete ways to help journalists navigate the changing market effectively and develop new ways
of finding lucrative work.
The torial team: our team members
Konrad is a grandson of August Schwingenstein, one of the three founders of the SZ. Having grown up amongst publishers and with a true connection to journalists, for the past eight years he has funded the creative energy that led to what torial is today. Konrad is not just an investor, but also a calming influence on torial. He accompanies the work from the outside, comes over, and asks for and provides new perspectives. While trusting in the functioning of market forces, the search for a revenue model should not prevent torial from having a sustainable relevance - which translates into a great opportunity for all stakeholders and for journalism.
Marcus is the second man and foreign minister at torial. He has co-developed torial conceptionally and has always been committed to run a platform that does not only work for techies, but also for "digital fools" like him.
David has been on board since the beginning of 2014 but has been pairing up with Marcus for 20 years, getting various balls rolling, implementing projects and ideas of all sizes and is now also in the middle of the action at torial. He is responsible for all torialists, is Marion's counterpart at the Schwingenstein Foundation (see below) and helps to develop future projects to advance the goals of the foundation and torial.
Marion’s 3 year old daughter has known how to pronounce RubyOnRails for quite some time now. Since mid-2014 Marion has been playing the role of interface between the development team and the Schwingenstein Foundation. At torial she wears her Product Manager hat – juggling requirements, tickets, ideas and invoices. Marion’s been a developer and product manager in England, Germany and Spain already, which helps her to coordinate the various perspectives within a web development team.
Kev is our endearing, committed and joyful companion who can always translate his ideas from Open Source, Security, alternative models and his heart into coded ideas for journalists. He is quite conservative with estimations and that is almost certainly accurate.
Peter is a founder and Managing Director of the advertising agency Bloom. With his commitment and interest in art and culture Peter supports many projects and gives them his special attention. Our strategic direction, our name and our brand come from Peter and Bloom has developed our web presence and our design.
Torial's epic UX and UI design was done by Chris Wiener of UIdeation at the time. It's worked well so far - in about 10 years we haven't had many complaints!