The torial story

Konrad Schwingenstein is a former partner at the Süddeutsche publishing house, and is fascinated
by the new ways of creating media - quickly and efficiently. In the
communications agency Bloom he found his first ally, and torial was founded.

torial is on its way to becoming a non-profit organisation. torial is for journalism and consists of
journalists. We have no business interests in or intentions with our user's data.

torial is a pioneer. We recognized that while the web has had a tremendous impact on journalism,
it also offers great opportunities. It is our intention to capitalize on these opportunities to create
concrete ways to help journalists navigate the changing market effectively and develop new ways
of finding lucrative work.

The torial team: our team members

Konrad Schwingenstein

Konrad is a grandson of August Schwingenstein, one of the three founders the SZ. Having grown up amongst publishers and with a true connection to journalists, for the past three years he has funded the creative energy that led to what torial is today. Konrad is not just an investor, but also a calming influence on torial. He accompanies the work from the outside, comes over, and asks for and provides new perspectives. While trusting in the functioning of market forces, the search for a revenue model should not prevent torial from having a sustainable relevance - which translates into a great opportunity for all stakeholders and for journalism!

Konrad Schwingenstein

Marcus Jordan

Marcus is the second man at torial. He speaks as the face of torial. He writes and indulges his powers as ‘digital fool’ in order to make sure that torial does not only work technically. He still confuses Scrum and Basecamp, but that doesn’t really bother us. He is torial’s Foreign Minister and never tires of telling everyone about new website features or fighting to win over every journalist.

Marcus Jordan

David Simeth

David has been on board since the beginning of 2014, but has been associated with Marcus for over a decade, getting various balls rolling, implementing projects and ideas of all sizes and is now also in the middle of the action at torial. He is responsible for all torialists, is Marion's counterpart at the August Schwingenstein Foundation (see below) and helps to develop future projects to advance the goals of the foundation and torial.

David Simeth

Marion Bruchhäuser

Marion’s 3 year old son has known how to pronounce RubyOnRails for quite some time now. Since mid-2014 Marion has been playing the role of interface between the development team and the August Schwingenstein Foundation. At torial she wears her Product Manager hat – juggling requirements, tickets, ideas and invoices. Marion’s been a developer and product manager in England, Germany and Spain already, which helps her to coordinate the various perspectives within a web development team.

Marion Bruchhäuser

Hans-Peter Hösl

Peter is a founder and Managing Director of the advertising agency Bloom. And he is a partner of the August Schwingenstein Foundation. With his commitment and interest in art and culture Peter supports many projects and gives them his special attention. Our strategic direction, our name and our brand come from Peter and Bloom has developed our web presence and our design.

Peter Hoesl

Stephan Evers

Our youngster on the team. Every day he travels from Augsburg to contribute his abundance of JavaScript know-how to torial. Stephan makes sure that everything the users see also works the way they want it to. That means front-end guru to us. Stephan can cook, as he often proves to us over lunchtime. Why he knows so many drinking games, he still hasn’t told us…

Stephan Evers

Mirjam Karasek

When you receive an email from torial, it’s mostly Mirjam who is behind it. Since she has already been taking care of full stops and commas at Bloom for many years, it only makes sense that she is also scrutinising all of our written work. Furthermore she also looks over all the newcomer portfolios and sends out generous words of welcome and praise – nonsensical submissions and unabashed marketing, however, gets censored. And when she is not listening to the masters of torial, she lives out her passion as part of the editorial team at curt – the Munich city magazine.

Mirjam Karasek

torial makes use of opportunities

torial is a digital collective of journalists: by combining journalistic expertise and its semantic ordering, something is created that an individual digital presence could never achieve:

  • a dynamic basis for thematic networking among journalists
  • a pool of experts from which customers can quickly and spontaneously source the skills that they need at that point in time torial provides dynamism:
    • Dynamism in the presentation of ideas and work
    • Dynamism for the efficient utilization of journalistic work
    • Dynamism for collaborative work
    • Dynamism for spontaneous business