Have you spent many hours researching and writing great contents, publish it and only to see your posts generate few social shares and little visitors to your site and you are left wondering how to promote your posts.
I know you have been through this before. As a matter of facts, who hasn't. We all have been there.
What is the purpose of writing great posts if no one or just few people see it. It's on record that about 84% of bloggers fail and a major cause of this failure is lack of traffic.
The new SEO is content marketing. This is as important as writing great contents.
The purpose of content marketing is to get your contents in front of much readers as possible.
Below we will walk through, step-by-step, explosive content promotion strategies that will boost the traffic to your blog.
#1: Snip.ly
Sniply is a very powerful tool that allows the use of curated contents for the purpose of generating highly targeted traffic to blogs.
How does it work:
Head over to Buzzsumo, which happens to be a great tool in checking out which contents are the most shared across the social media.
Enter the keyword related to the article you are seraching for.
Buzzsumo will return the most shared posts on the social media. The highest shared post will be on the top.
Choose the post that was shared the most on your targeted social media channel e.g twitter, facebook.
In this case, our targeted social media is facebook so we pick the article on topechelon.com which has 966 thousand facebook shares.
Copy the URL of the article into sniply and click on create snip.
When you are through with customization, you will see something like this.
Your snip is ready. Copy the URL and sart sharing across the social media platforms.
Whenever there is a click on your sniply link, it will be taken to the curated post but there will be a call-to-action linking back to your blog.
#2: Scoop.it
Scoop.it is an important tool for content curation. People gather their favorite contents across the internet and publish them in a form of magazine.
How does it work:
Go to scoop.it and sign-up for a free account.
Head over to the search bar and key in any keyword related to your contents.
Or you can click on the grid and choose your contents related keyword
Search the pages for contents related to yours. Make sure that the curated contents page you choose have a high monthly views let's say 5 thousand views.
Because curators are more active in twitter, target those with huge twitter followers.
Next step is to suggest your contents.
Choose a scoop.it page that matches your niche and criteria
Copy and paste your URL and click on suggest.
The owner of the page will be notified of your suggestion and if he likes your content, he will post it on his page and you will have a link sending targeted traffic to your blog.
#3: Buzzsumo
The people who have shared a similar content are more likely of sharing your content.
Buzzsumo is an important tool when it comes to content promotion and building links. It let's you discover the most shared contents in your niche.
You can also track the people that shared the contents and ask them to share your similar contents.
Go to buzzsumo and type any keyword related to your niche.
The search for "backlink" brought this result.
From the search result above we can see that the post by searchengineland.com got shared the most. The post was shared 2.2k times across the social media platforms.
To see the people that shared this post. Click on view sharers.
Then you can harvest their email addresses with a tool like scrape box and send email to them with your post URL similar to the one they shared and ask them to help you and share it.
#4: Submit to aggregators
Blog aggregators pick the bset contents from around the web and store them in their directories.
They can pull contents from your RSS feed and link them back to your blog. Thereby sending massive traffic to your blog.
All that is needed is having your blog accepted.
Let's take a look at one of the top aggregators Alltop.
First, create an account and confirm your email address.
After that, scroll down to the bottom of the page and click on submission.
Fill out the submission form, but before that make sure that you have these two things at hand: Alltop catagory for your blog content and your blog's RSS feed URL.
Here are other blog aggregators you might consider submitting your contents to.
http://www.blogarama.com
http://www.technorati.com
http://www.bloghub.com
http://www.regator.com
#5: Followerwonk
One of the quickest ways of promoting your contents is to have the influncers on your niche link to your contents.
Every niche have influncers and leaders. People follow these influncers and trust what they say. If you have written a great post and need to promote it, identify the influncers in your niche, build relationship with them and have them link to your post.
But first, you have to identify them. This is where followerwonk comes into play.
Followerwonk is a powerful program by SEOmoz that quantifies twitter influence. With this program, you can identify top influncers in your niche in minutes.
Just sign into followerwonk.com and click on search bios.
Enter any keyword related to your niche.
The next page shows you a lot of influncers in your niche, then you can choose to connect with them.
When you contact them, offer something of value in exchange of them linking to your post.
If you have a great content, this might work out for you thereby driving massive traffic to your content.
#6: Infographic contents
Convert your contents into infographics. Infographics contents are more easier to share and market. Graphics are more attracted to human eyes than just plain contents.
Hiring a professional to design your infographics is the best but i will introduce you to a free tool you can use to design infographics yourself with ease.
Head over to https://infogr.am and create a free account.
Log into your account and click on new infography.
Next choose the theme you want to use.
Make sure you choose a template that will work well with the topic you want to create infography for.
Use the button on the right to add:
Add a chart.
Add a map.
Add text.
Add a picture.
Add media.
Add data.
When you are through with your designing and ready to show the world your work. Click on Share and confirm.
You have the option of sharing across the social media platforms or you can copy the embed copy and paste it into your own site.
#7: Video content
Turn your blog post into a video to appeal to a different whole audience.
People prefer watching videos to reading, you can tap into this latest trend. Publish the videos on youtube, vimeo or you can use oneload to distribute your videos across various video communities.
Search engines recognise that people are watching more videos than before and the search engines are giving videos more space on search result pages.
Over to you:
There are many more promotion strategies not listed here but these 7 listed are the most expolsive to get your contents in front of thousands of readers in no time.
Before you start on these strategies, make sure that your blog pass these tests first:
Design: First impression is important in this business. How your blog looks explains to your readers the kind of person you are when they first get to your blog. If your design looks professional, they will see you as professional.
Be helpful: Your contents must solve problems of your readers, don't just put them up there.
Be unique: Don't copy and paste. Research your topic very well and write.
Goodluck!
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Thanks.
http://onlineprenuer.com/how-to-promote-your-posts/
