If you want to optimize your website, then you need to learn SEO technical jargons. Not knowing about these terms is enough to stop your website from becoming an effective marketing tool.

Below is 10 top SEO terms you should familiarise yourself with. They will help you to optimize your website.
1. 301 Redirect:
If you need to direct your visitors from your webpage to another. You need to know about this especially when you change the address of your page to another, then you need to make the old one point to the new one. With this in place, people that have bookmarked your old address will be directed to the new one.
2. SEM:
SEM stands for search engine marketing. As the name suggests it's a process of providing marketing services via search engines. There are two forms of SEM, SEO and PPC.

Search engine optimization (SEO) is the process of making web pages appear on search engine's organic searches by optimizing the websites. PPC means pay-pay-click, this is the practice of buying clicks from search engines.
3. Canonical URL:
Tell search engines the best page address where your visitors will find the contents. This is useful in a situation where you have different page addresses for the same content, for example, https://www. yourdomain.com and https://yourdomain.com
4. Linkbait:
This is refered as a style of creating contents with the sole purpose of attracting many backlinks or traffic as much as possible. Linkbait is usually found in post titles, for example the linkbait i used on this post is "10 top SEO". This is a new trend among marketers and bloggers.
5. Link farm:
Link farm is a group of websites where each site usually link to one another to artificially increase their pagerank, this used to be effective back in the days but now considered as spamming.
6. Sandbox:
Sandbox is a separate index where google place all newly discovered websites. The websites remain there while google verify legitimacy, if confirmed, it now moves the sites to it's main index.
7. Cloaking:
This is the technique of making the same web page address to show different contents to both humans and search engines. This is to enable the page ranked for a particular keyword, then the traffic is used for unrelated products or services promotions. Search engines consider this as spamming and offenders are penalized.
8. Metadata:
This is the information that the search engines use to know what your website is all about.
9. MozRank:
SEOmoz use this logarithmic ranking to show the number and quality inbounds links pointed on a specific website or page. The ranking is from 0-10. 10 being the linked and 0 shows no links.
10. Panda:
Google regularly releases updates about it's search engine's algorithm, the main purpose of this is to discourage publishers who create posts considered valueless to users.

 

 

 

http://onlineprenuer.com/15-top-seo-terms-you-should-know/