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Personal branding, the results of the survey. Part 6.

Which photo makes fans and followers curious? The sixth part of the survey results on personal branding for artists.


Personal Branding for Artists. An empirical study. How to create curiosity with a photo?

Last week we looked at the question which categories of photos the participants in the survey like the most. But this is only one aspect of visual communication, because an artist should not only entertain fans and followers, but also actively promote the artist's activities or events. Therefore, it is only logical to also ask which visual content arouses curiosity/interest. For this reason, two photos were explicitly selected from the portfolio of the artist Federika Rubartelli: number 6 and number 13 (many thanks again to Federica Rubartelli for the permission to use the photos). 

The results were partly sobering, partly positively surprising. Let's start with the sobering results. Picture number 13 unfortunately only moved from last to second to last place, picture number 6 from seventh to fifth place. However, these results have to be put into perspective a bit, because I think that the artist's fans will react differently to both the announcement of the podcast (picture number 13) and the announcement of a series of events (Number 6, Kicks by Federika) compared to the survey participants, to whom the artist was m ... [more on christianzich.com]



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