In this article I would like to introduce a new lecture format. I had nothing else in mind but to develop the perfect marketing lessen. It should combine marketing know-how, SEO knowledge, the professional handling of social networks, and a lot of fun. Did I succeed? 
The basic idea behind the marketing lecture:
Attentive readers of my blog know that I like experiments. During the shutdown in the summer term I started to develop innovative electives based on a new version my personal branding concept. The students should learn to market themselves authentically and credibly. Not just theoretically, but very practically. In addition, the students should not only improve their concepts slowly and coached by me in learning loops, but also transfer this into practice. It was clear to me from the very beginning that the core of the whole subject would be a WordPress blog run by a student team. The students should be completely free to choose their thematic focus, so that the fun of the whole thing is not neglected. ... [more on christianzich.com]