Retailers are closing down brick-and-mortars, the supply chain cycle is undermined, and competition is getting tougher. 2020 has turned out to be a tough year, right? But don't forget a good old saying that the crisis always brings opportunities. Believe it or not, the post-COVID economy gives digital retailers a plethora of such opportunities.
To gain an advantage out of the recent trends in e-commerce, the business must invest in transformation and advanced tech solutions powered by artificial intelligence and machine learning. But how can a retailer invest in technology when all the resources are spent on sustaining current operational flow and overcoming the pandemic's devastating consequences? Well, the first step is cost optimization.
As the price remains a crucial communication point between the retailer and customer, the pricing policy becomes the major domain that is worth being optimized. Price optimization brings business the real money almost immediately. So, let's look at the most effective and proven means of improving pricing efficiency while lowering the costs. 
Source: https://www.entrepreneurshipsecret.com/working-steps-for-digital-retailers/