We all know that undertaking a business venture is a big investment requiring adequate planning. Just as investment opportunities are many and diverse, products or services options for an entrepreneur are uncountable. However, the selection of required product or service is the first step towards success.
Indeed, products provide the business with the most important and visible contact with buyers i.e. consumers. Products to the consumers represent psychological symbols of personal attributes, goal and social patterns.
Read more: https://www.entrepreneurshipsecret.com/8-factors-to-be-considered-in-products-selection/