René Herzer

I devise strategies that help organisations to fulfil their potential and become a positive part and partner of our digitized world.

A love of “all things digital” has marked my career every step of the way: from teenage computer experiments I went on to found and direct one of Germany’s first interactive agencies (Deepol, 1996), served as project manager for e-business (Pixelfactory) and consultant for large corporations on e-business, e-strategy and interactive entertainment (GFT).
Now, and since the foundation of my own agency neulandherzer in 2001, I focus on the latest digital developments – and their potential applications. Whether crowdsourcing, online collaboration, the future of business culture or smart social media use in marketing and multinationals: everything I explore is imbued with same sense of fun and spirited enthusiasm as I very first foray into programming, back in 1980s on a Commodore C64.