Kerovit, the bath solutions brand from the house of Kajaria, has come out with a new brand film, once again featuring Anushka Sharma. While in the last film we saw Anushka sneaking into her neighbour’s apartment looking for her dog ‘Muffin’, only to break free once she sees the bathroom made of, well, Kerovit bathroom fittings, in the new one, Anushka is seen in a completely different avatar and in a new setting. What's common is, here again, she's breaking free, awestruck by Kerovit bathroom fittings.

Watch the Kerovit campaign featuring Anushka here:

Ranjan Bargotra, President, Crayons Communications,  said, “Kerovit changed the rules of the game in sanitary-ware advertising and brought freshness with its bold and entertaining communication. This year’s TVC takes it a notch further and has a new take on the spirit of freedom.”Rondeep Gogoi, ECD - Crayons Communications, says: “Kerovit is Freedom, is a massive idea and therefore extendable. However, the challenge was to maintain the surprise element keeping the same idea alive. Portraying Anushka as a cop helped us do that.”

Campaign credits:

Creative: Rondeep Gogoi
Account Management: Ranjan Bargotra, Divya Kapoor, Anil Kapoor, Nawal Minj
Director: Pushpendra Mishra
DOP: Siddharth Diwan
Production House: Flying Saucer NEW DELHI / MUMBAI / BANGALORE

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