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The Portal is targeted at non-institutional users of BARC India data, and will provide on-demand access to valuable Audience Measurement reports basis the special requirement of the customer. It will provide data insights in response to the most specific and advanced marketer requests -- typically in 2 to 7 days, by email
India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, today launched a new online service called the “Self-Service Portal”. Aimed at empowering professionals who are in the business of data and analytics, the Self-Service Portal offers a wide-range of TV viewership and audience analytics reports at the click of a few buttons.
The platform, which is targeted at the non-institutional users of BARC India data, will provide on demand access to valuable Audience Measurement reports basis the special requirement of the customer.
With its new Self-Service Portal, BARC India aims to reach a larger audience of non-institutional and retail customers, who have been requesting the viewership data. These customers include Independent Media Research Professionals, Marketing & PR firms, Academicians, Upcoming Media & Production houses, Business consultants and Investment Analysts, among others
How BARC India’s Self-Service Portal will work:
The Portal offers reports related to viewership analysis across channels, genres, TV programming, and advertising campaigns.
Users can also customize these reports to suit their specific requirement. While there are several drop-down options for report formats, the BARC India Self-Service Portal will provide data insights and guidance in response to the most specific and advanced marketer requests.
The data on the Self-Service Portal can be availed of at a nominal charge through a swift online payment and the report will be delivered via e-mail within 2 to 7 business days depending upon the nature of the report requested. The portal is live. Click here to access the BARC India Self-Service Portal.
BARC India COO Romil Ramgarhia said, “BARC India’s viewership is the currency basis which $5.7Bn worth advertising and content decision are made, but the application and impact of the data goes beyond TV ad spends and broadcast revenues.
“There are multiple entities that can benefit from our robust data to grow their business," Ramgarhia said, adding, "and we realised the need to make this data accessible to this larger audience and bring it to their fingertips.”
A valuable resource to guide on media strategy, spends and evaluation
Media professionals at various Broadcasters, Media Agencies and Advertisers have subscribed to BARC India’s proprietary analytics software, BARC India Media Workstation, popularly known as BMW.
With its new Self-Service Portal, BARC India aims to reach a larger audience of non-institutional and retail customers, who have been requesting the viewership data. These customers include Independent Media Research Professionals, Marketing & PR firms, Academicians, Upcoming Media & Production houses, Business consultants and Investment Analysts, among others.
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